CONVERGENCE Vol. 1: Community + Commerce
The boundaries between buying and belonging are dissolving. This report unveils how brands winning the attention game are transforming from mere merchants into vibrant community hubs. With retail media networks evolving beyond ad platforms and new loyalty approaches driving significant revenue growth, the revolution is already underway. Discover the four strategic models pioneering brands are using to turn passive consumers into active stakeholders—and why those still treating commerce and community as separate domains are leaving billions on the table.
The boundaries between buying and belonging are dissolving. This report unveils how brands winning the attention game are transforming from mere merchants into vibrant community hubs. With retail media networks evolving beyond ad platforms and new loyalty approaches driving significant revenue growth, the revolution is already underway. Discover the four strategic models pioneering brands are using to turn passive consumers into active stakeholders—and why those still treating commerce and community as separate domains are leaving billions on the table.
The boundaries between buying and belonging are dissolving. This report unveils how brands winning the attention game are transforming from mere merchants into vibrant community hubs. With retail media networks evolving beyond ad platforms and new loyalty approaches driving significant revenue growth, the revolution is already underway. Discover the four strategic models pioneering brands are using to turn passive consumers into active stakeholders—and why those still treating commerce and community as separate domains are leaving billions on the table.